A logo is the most important aspect of any company. It represents a company in a graphical format and can communicate non-tangible benefits about the company. A well-designed logo can inspire people, it can instil trust and admiration or express product or service superiority.
With the above said our logos are not slapped together in order to create a pretty picture, we take great care and pride when we develop and design a logo. After all the formalities are out of the way, such as the initial face-to-face meetings, quote and deposit invoice, the fun begins. Our logo process is as follows:
The first step is to get as much information from the client. This can be done through face to face meetings or via a questionnaire that we will email to the client. Some of the information we require would be:
- What does the company do?
- Who is the target market?
- Who are the competitors?
- What differentiates the company from its competitors
- Where will the logo be used?
Using the information above we will then provide a site map, which will show how many pages there are and how the target audience can click through the website. The site map will also show if there will be a second level of navigation or a even a third level of navigation. The site map will be presented in a PDF document.
Sketch, sketch, sketch… and more sketching. This is where we conceptualise our ideas on paper. Sketching makes it easier for us to layout and process our ideas.
Once we have our concepts in place we start with the design of the logo. We use Adobe Illustrator to design our ideas from pen and paper to digital and print. We will mockup the logo to various mediums (eg stationery, vehicle, signage etc) to show the client how the logo will look and work in reality.
Once we are happy and confident with the design process, a presentation meeting is setup with the client which is done either face to face or via a video conference call.