A logo is the most important aspect of any company. It represents a company in a graphical format and can communicate non-tangible benefits about the company. A well-designed logo can inspire people, it can instil trust and admiration or express product or service superiority.
With the above said our logos are not slapped together in order to create a pretty picture, we take great care and pride when we develop and design a logo. After all the formalities are out of the way, such as the initial face-to-face meetings, quote and deposit invoice, the fun begins. Our logo process is as follows:
The first step is to get as much information from the client. This can be done through face to face meetings or via a questionnaire that we will email to the client. Some of the information we require would be:
- What does the company do?
- Who is the target market?
- Who are the competitors?
- What differentiates the company from its competitors
- Where will the logo be used?
We spend a great deal of time researching. We research the clients industry and study the historical and future perspective of the client within the industry. We research and analyse the clients competitors and target market. Knowing the clients audience is very important.
Sketch, sketch, sketch… and more sketching. This is where we conceptualise our ideas on paper. Sketching makes it easier for us to layout and process our ideas.
Once we have our concepts in place we start with the design of the logo. We use Adobe Illustrator to design our ideas from pen and paper to digital and print. We will mockup the logo to various mediums (eg stationery, vehicle, signage etc) to show the client how the logo will look and work in reality.
Once we are happy and confident with the design process, a presentation meeting is setup with the client which is done either face to face or via Skype.
6. Launch and Delivery
After the logo has been completed and the client is happy we can then start working on the corporate identity and any other marketing or communications materials. The final logo is packaged for delivery to the client which includes a high resolution CMYK jpeg, web-ready RGB and a vector file.